With over 40 years of experience in the greeting card industry, Cardland Xpress is built on a legacy of innovation, passion, and international reach.
Our founder and CEO, Jim McAllister, began his journey in the early days of van sales and cash-and-carry operations. Over the decades, his vision and leadership have seen the company grow to serve major supermarket and convenience store chains across the United Kingdom, United States, Europe, and now the Middle East.
In 2003, the Cardland brand was born—marking a new chapter in our journey. At its peak, Cardland operated over 50 high-profile retail stores in five European countries. This success led to Cardland being twice named a finalist in the prestigious Reta Awards in the UK, under the category Best Specialist Multiple Retailer of Greeting Cards. These nominations are a testament to our continued commitment to quality, creativity, and customer satisfaction.
Today, Cardland Xpress combines tradition with innovation—offering an extensive portfolio of award-winning products, fully serviced retail solutions, and a passion for helping customers celebrate life’s special moments.
Now headquartered in Dubai and Southern Spain, Cardland is strategically positioned to serve both local and international markets through a variety of efficient distribution channels.
We currently operate three high-profile, high-footfall retail stores across Southern Europe and have proudly grown to become the largest on-seller of award-winning, multi-branded greeting cards, gift wrap, gift bags, gifts, and accessories across Europe and the Middle East.
To meet the unique needs of different markets—from multinational supermarket chains to convenience stores and independent retailers—our Cardland Xpress consignment model delivers flexibility, consistency, and world-class product variety. This model allows us to distribute our premium portfolio throughout the Middle East, Southern Europe, and beyond, either directly or through licensed distribution agreements and trusted partnerships.
Backed by strong retailer relationships, our mission is to drive profitable category growth through:
Exceptional customer service
Industry-leading innovations
Competitive value
With decades of experience and proven success, Cardland continues to build and nurture long-term partnerships with both major retailers and independent outlets across the globe.
In addressing regional and localised pockets of demand whither a multiple supermarket chain, C-Store or independent retail outlet, our Cardland Xpress consignment model continues to distribute our portfolio of world class brands throughout the Middle East, Southern Europe and internationally by partnership or via licenced distribution agreements. With strong retailer relationships, our aim is to drive profitable category growth for our customers through exceptional customer service, industry- leading innovations and great value. Our strengths and experience enable us to sustain and develop excellent partnerships with major retailers and independents alike.
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DUBAI
Cardland Central, Umm Hurair Street, Office Number, WS-38, Wafi Residence, Dubai, UAE.
SPAIN
Cardland Central, Av.Carmen Saenz de Teje, M14-b, Parque Comercial Miramar, Mijas, 29649, Malaga, Spain.